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Why is Migente.com such a hit with Hispanics? Foremost, the site offers a unique experience for a group of people who speaks the same language and shares some common things like soccer and burritos! Nevertheless, that's not all, the site all tackle issues involving Latinos and Hispanics in the US, or even political issues like the jailing of James Olmos after he protested against the US Navy war exercises in Puerto Rico. There are also blogs about Brazilian model Giselle Bundchen, or the glamorous senorita Jennifer Lopez. Briefly, Migente.com is a place of Hispanics where they can speak freely among themselves, in their own distinguished tongue and culture. MiGente is also a place you can customize your profile page with your own images or graphic you have on you computer, this is one of main features that most social networking sites have.

Demographics of Migente's user say more about this community. Most of the users are 28 years of age. They are second or third generation Hispanic who have been born and raised in the US. They are mostly bilingual who speaks English and Spanish, however, Spanglish is rapidly gaining acceptance among users. These users exchanges ideas in various forums where they openly discuss love, dating, sex, soccer, political issues or almost anything under the sun.